Runningforofficekentuckey: Making Money Tips

For quite a while now everyone and their brother has been lobbing the “when are you going to really monetize Twitter” bombs into the micro-blogging giant’s front yard. It’s a popular thing to do but as of late that cry has lost a little steam (in part due to having real business people like Dick Costolo at the helm) and the latest move by Twitter could put a dent in one of the Internet industry’s favorite pastimes for sure.

The Next Web first reported the new Twitter for Business section and reported

The new version of business.twitter.com will provide business owners with twitter success stores, ideas, tips, tools and resources. Some of the tools included are information on promoted products and tutorials one how to communicate with customers using mobile.

Twitter’s business tools range from basic tips “What is Twitter” to more in-depth information on analytics, case studies, API integration etc.

The main page looks like this and the big attention getter is on the right side, which might as well read “Give Us Your Wallet”

Twitter is no longer just giving advertising a try with a few select folks. Now it’s official that Twitter is really open for business. It’s kind of sad to watch the old “Twitter is cool but hasn’t made a red cent” days go away. Now we have to look at Twitter as a legitimate business. Now whether what they do is meaningful is whole other story.

Along with this new way to get into advertisers pocketbooks, Twitter has updated its Twitter 101 offering with a new presentation of its old material and additional updates.

It appears now that Twitter is moving into the next phase of its development. How well it will work remains to be seen. Does advertising on Twitter give advertisers the best bang for their buck? Will more advertising be a positive or negative influence on the overall experience? To listen to Jason Falls tell it to ReadWriteWeb you certainly get one possible side of the argument clearly.

“Selling trending topics is like gaming Digg,” Falls said.

“Twitter is inviting marketing money bags to completely ruin the organic nature of the tool. When I look at something like that, I tell clients, ‘They’re just whores for your money.’ It’s obvious they’re making Facebook-like errors to try and compensate for the fact they never had a business model in mind when they built this thing.”

Yikes.

It’s too early to tell anything at this point but it does appear as if 2011 will be the Year of Real Revenue Generation for Twitter. If it isn’t then how much longer will investors put up with the excuses / reasons for not making much to this point?

Social Media Monitoring in Just 60-Seconds. Guaranteed!

Here's the problem with funding 2011's government using 2010's budget: When the 2010 budget passed, neither financial regulation nor health-care reform had passed. And so the 2010 budget didn't include the new funds necessary to support their implementation. We're not talking about a lot of money here, of course, but certainly some. And for the health of these bills, it's important money.

But after the collapse of the omnibus spending bill, the Democrats have moved to funding the government using a resolution that simply continues 2010's funding levels. And that means starving some of their signature accomplishments of implementation funds. This hasn't been lost on Republicans, of course: Mitch McConnell's key argument for turning GOP senators who'd pledged to vote for the omnibus was that it included funds for health-care reform. The Democrats, however, seemed less attuned to this dimension of the funding fight. And even those who do see the problem aren't making much noise about it: Though there was lots of tough talk in recent months about how Democrays would risk a government shutdown rather than seeing their accomplishments defunded, that didn't prove true, at least this time.

Top Stories

The Census Bureau will announce which states gained and lost House seats today, reports Charles Babington: "The 2010 census report coming out Tuesday will include a boatload of good political news for Republicans and grim data for Democrats hoping to re-elect President Barack Obama and rebound from last month's devastating elections. The population continues to shift from Democratic-leaning Rust Belt states to Republican-leaning Sun Belt states, a trend the Census Bureau will detail in its once-a-decade report to the president. Political clout shifts, too, because the nation must reapportion the 435 House districts to make them roughly equal in population, based on the latest census figures. The biggest gainer will be Texas, a GOP-dominated state expected to gain up to four new House seats."

The federal funding resolution Congress is considering doesn't include money for the implementation of health-care reform, report Jessica Holzer and Josh Mitchell: "Democrats last week sought $1 billion to expand federal agencies to cope with health-care demands as part of a proposed $1.1 trillion spending bill. That measure died after Senate Republicans closed ranks against it under pressure from conservative activists...Congressional Republicans have said they will try to defund enactment of the health-care law's least popular provisions, particularly Internal Revenue Service efforts to enforce the requirement that most Americans carry health insurance."

Nor for FinReg, reports Pat Garofalo: "The resolution does not include funding for the implementation of the Dodd-Frank financial reform law. Under the omnibus, the Securities and Exchange Commission would have seen its budget increase to $1.3 billion from $1.1 billion, and the CFTC would have gone from $169 million to $286 million. Already, the SEC has halted implementation of a variety of measures under the law as it waits for funding."

The FCC is set to enact "net neutrality" rules, reports Cecilia Kang: "Federal regulators are poised to enact controversial new rules affecting Internet access, marking the government's strongest move yet to ensure that Facebook updates, Google searches and Skype calls reach consumers' homes unimpeded. Under the regulations, companies that carry the Internet into American homes would not be allowed to block Web sites that offer rival services, nor would they be permitted to play favorites by dividing delivery of Internet content into fast and slow lanes. The rules are set to win passage in a vote Tuesday by the Federal Communications Commission, after a majority of the panel's five members said they planned to vote in favor of the measure."

Got tips, additions, or comments? E-mail me.

Want Wonkbook delivered to your inbox or mobile device? Subscribe!

Surf-rock interlude: Surfer Blood plays "Twin Peaks".

Still to come: Regulators are taking aim at executive pay; Mark Warner and Saxby Chambliss will push a deficit-reduction package; Bill Gates and Randi Weingarten talk education reform; and an infant learns to drive.

Economy

Sens. Mark Warner (D-Va.) and Saxby Chambliss (R-Ga.) will introduce a debt reduction package in the next Congress, reports Heidi Przybyla: "Senators Mark Warner and Saxby Chambliss will seek to put the U.S. debt atop the agenda early in next year's Congress by proposing legislation to slash government spending, reduce popular tax breaks and trim entitlement programs. Warner, a Virginia Democrat, and Chambliss, a Georgia Republican, have been working over the past six months to court a group of 25 senators from both sides of the political aisle in hopes of gathering support for their bill, Warner said today in an interview. The legislation is based on a plan by the co-chairs of President Barack Obama's debt-reduction panel that earlier this month failed to get enough support for its recommendations to be sent to Congress."

The US is considering a crackdown on Wall Street executive pay, report Aaron Lucchetti and Sara Schaefer Munoz: "U.S. regulators are considering whether to require large financial firms to hold onto a chunk of executive pay to discourage the excessive risk-taking that contributed to the financial crisis, according to people familiar with the situation...The discussions by the Federal Reserve, Securities and Exchange Commission and other federal banking agencies are the result of a provision in the Dodd-Frank financial-overhaul law that instructs regulators to prohibit any bonus plan that "encourages inappropriate risks" at financial firms with more than $1 billion in assets."

The Fed is limiting its purchases of Treasury assets: http://bit.ly/ep64hK

The tax compromise provides a preview of new OMB director Jack Lew's style, reports Jackie Calmes: "While the deal drew fire from both parties, liberal Democrats were especially enraged by a two-year extension of Bush-era tax cuts for high incomes and wealthy estates and a reduction in payroll taxes for Social Security. In private caucuses, some turned their anger at the White House on Mr. Lew. 'This is not a package we could have supported if it didn’t take care of the workers who are most vulnerable,' Mr. Lew said in an interview, echoing the pitch he made to Democrats in private...With both Mr. Obama and Republicans vowing to bring down annual deficits swelling the nation’s debt -- in very different ways -- Mr. Lew becomes an even more crucial figure in the cabinet than budget directors typically are."

Public respect for government workers is on the wane, report Karen Tumulty and Ed O'Keefe: "Three-quarters of those who were surveyed in an October Washington Post poll said they believe federal workers get better pay and benefits than people doing similar jobs outside the government, and 52 percent said government employees are overpaid. When the NBC/Wall Street Journal poll this month sampled public opinion on the major proposals that were put forward by the president's deficit and debt reduction commission, the most popular by far - and the only one deemed 'totally acceptable' by a majority of respondents - was freezing the salaries of federal employees and members of Congress for three years."

The St. Louis Fed president calls quantitative easing "moderately successful" so far: http://on.wsj.com/fBbxaE

The spending package's March expiration date won't make raising the debt ceiling easier, writes Stan Collender: "Because the existing debt ceiling currently is assumed to be reached close to the same date the the CR will expire, won't the two issues be combined into a single piece of legislation?...Combining the two issues would certainly be possible and perhaps even likely in a rational world where efficiency is the goal. But in the hyper political and partisan world that will exist in Washington next year, will it really make any sense for the GOP voluntarily to give up one of what it will believe will be its two major points of leverage over the White House? Even if the two need to be dealt with at close to the same time, why would the GOP not use both opportunities to exert influence that it otherwise won't have?"

Tom Coburn's "Wastebook" is misleading, writes Brad Plumer: http://bit.ly/en6ujQ

Adorable infant acquiring life skills interlude: A Russian baby learns to drive.

Health Care

Sen. Tom Coburn is blocking a bill to provide health care to 9/11 first responders: http://politi.co/eFpn6x

The Justice Department is suing Blue Cross Blue Shield on antitrust grounds, reports Reed Abelson: "When the Justice Department filed an antitrust lawsuit against Blue Cross Blue Shield of Michigan in October, the unusual action was widely seen as a warning shot to dominant health insurance carriers in many other states...The case is viewed as a test for the Obama administration’s introduction of the federal health care law, which is aimed at spurring competition and driving down costs. About half the states in the country, including Alabama, Rhode Island and Iowa, share circumstances similar to Michigan’s, in their relationships with a big single insurance carrier."

Domestic Policy

The spending bill Congress is considering will implement a federal pay freeze, reports Stephen Ohlemacher: "Federal workers would face a two-year pay freeze under a spending bill Congress will take up this week to keep the government operating through March 4. The bill would protect student Pell grants, veteran's benefits and a program that helps low-income families pay their heating bills. A small business loan program would be extended...Three weeks ago, President Barack Obama proposed a two-year salary freeze for some 2 million federal workers, seizing on an initiative popular among Republicans. Public employee unions are lobbying lawmakers to reject the pay freeze."

State attorneys general are going to war with Google over privacy concerns, reports Tony Romm: "More legal wrangling could be in store for Google now that it has refused to turn over to state investigators the e-mails and other data it accidentally collected while mapping neighborhoods. The Mountain View, Calif.-based company declined to deliver that trove of information to Connecticut Attorney General and soon-to-be senator Richard Blumenthal by his Friday deadline. That could set up a legal showdown between the two less than a month before Blumenthal is set to become his state’s newest Democratic senator."

Bill Gates and Randi Weingarten discuss school reform: http://bit.ly/fj40lh

The tax compromise will not affect the Social Security trust fund, writes Allan Sloan: "Next year, as you probably know, workers subject to Social Security taxes will pay only 4.2 percent of their "covered wages" -wages up to $106,800 - rather than the normal 6.2 percent. This will reduce Social Security's cash proceeds by $112 billion, according to Congress' Joint Committee on Taxation. What impact will this cash shortfall have on the Social Security trust fund? None. Zero. Zip. How can a $112 billion cut in Social Security revenues not affect the trust fund? Because Treasury will give the trust fund the same amount of bonds it would have gotten had the two-percentage-point tax holiday didn't exist."

Modest proposal interlude: Craig Rowin would like someone to give him $1 million.

Energy

Republicans may actually defend spending on renewable energy, reports Sharon Begley: "This region--Texas, Oklahoma, and on up to the Dakotas--is to wind power what Nebraska is to corn. The investment tax credit for building wind and other renewable installations expires Dec. 31. Once it does, those projects will come to a halt, and thousands of people who are employed in building them will be out of work. Those workers, of course, are the constituents of newly elected officials, the companies behind the projects are crucial economic engines in the districts and states of those legislators, and both are going to give their reps an earful if the projects don’t resume."

The EPA is touting the success of cap and trade in fighting acid rain: http://bit.ly/hM57vU

Closing credits: Wonkbook is compiled and produced with help from Dylan Matthews, Mike Shepard, and Michelle Williams.

bench craft company scam

Thursday, December 23, 2010

Making Money Tips

Social Media Monitoring in Just 60-Seconds. Guaranteed!

No comments:

Post a Comment

Followers

Blog Archive

About Me